Many employers have increased their efforts to address the challenge of diversifying their workforce through student recruitment. Success requires many steps before even visiting campuses and then once on campus, employers are often competing for the same students' attention. This panel will discuss successful initiatives within their organizations to reveal what's really working for them. These questions and more will be discussed:

What should every employer consider before they even head to campus?
What are the best channels and tools for reaching underrepresented students?
How should approaches vary depending on the groups employers wish to reach?
How can campus partners better support these employers' diversity initiatives?